You know that feeling when you see a button that says “don’t push” or a sign that says something you aren’t allowed to do and suddenly all you want to do is exactly that? It’s the same curiosity and urge of excitement of what will happen if you break these rules that gets you in trouble in the real world, and it’s with the same curiosity and excitement I explore designing. However it’s usually much safer and the consequences are much more fun to take.
Being creative is the biggest expression of freedom I know. You enter your own little world where everything is possible, there are no rules, wrongs or boundaries and you can let your imagination knock its self out. It’s the same open-mindness I have in life and it’s from this point of view I try to see the world. For me designing is not just a profession, it’s so much more. It’s my way of exploring life and my passion for living. It's hard to explain without sounding like I should have been studied by Freud himself, but who I am as a person and my look on life goes hand in hand with me designing. I always aim for my designs to create a positive reaction. And for me that means they should be unpredictable, surprising, make you curious and some might even have to come with instructions. Life doesn’t always have to be so strict or limited and I hope this shows in my designs.
As a designer I think the biggest gift I have been fortunate to receive is that I’m open-minded and curious. I’m schooled in Industrial Design and graduated with Honors from Pratt Institute. So I know the “rules” when it comes to drawing, color, light, form and proportions. But that’s just technical stuff, it doesn’t mean anything if you are not curious on life, have an urge to live, explore, be adventurous and stay open-minded to anything that will come your way. That's why I always try to embrace originality and disruption.
As a designer I think the biggest gift I have been fortunate to receive is that I’m open-minded and curious. I’m schooled in Industrial Design and graduated with Honors from Pratt Institute. So I know the “rules” when it comes to drawing, color, light, form and proportions. But that’s just technical stuff, it doesn’t mean anything if you are not curious on life, have an urge to live, explore, be adventurous and stay open-minded to anything that will come your way. That's why I always try to embrace originality and disruption.
I really hope my designs will express these perspectives and form the brand ANNI CERNEA.